Corporations, retailers, municipalities, homeowner associations and other entities seek innovative ways to increase awareness of their business. Commercial pre-cast Walls which incorporate brand identity logos or icons are a constant, yet subtle reminder of a company’s products or services. Star Concrete wall Form Liners may be customized to include logos, icons and other branding elements which will then be cast into the concrete fence wall sections. When viewed from a distance, the logos reinforce brand messaging without being overpowering.